| June 10, 2008 |
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PRMC NATIONALLY RECOGNIZED FOR MEDICAL MARKETING EXCELLENCE |
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Honored for advertising excellence in the 2008 Aster Awards, Paris Regional Medical Center received a gold recognition in this year’s competition for its “I Am Paris Regional” campaign.
“Many organizations talk about their people being their strongest asset, but we wanted to take it to another level,” said Chris Dux, CEO of Paris Regional Medical Center. “The ‘I Am Paris Regional’ campaign was a great way for us to shine the spotlight on our employees, whose passion and dedication truly make PRMC a special place.”
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.
The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Paris Regional Medical Center is among the top in the nation for healthcare advertising expertise… specifically scoring in the top five percent,” said Melinda R. Lucas, Aster Awards Program Coordinator. “They exceeded the judges’ expectations.”
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Paris, Texas 75460
